EBG Training Class
“When Understanding Customers Becomes a Competitive Advantage”
In a rapidly changing market where customer behavior constantly evolves, decision-making can no longer rely on intuition or isolated experience. It must begin with a correct and comprehensive understanding of the customer.
The intensive EBG training session, led by Mr. Choi Hyeong Wook – Vice President of E-Land, with the participation of the TC ESI, TC Commerce, and Moho – Savimex teams, introduced a more systematic and modern approach to reading – understanding – acting on customer insights.
Going beyond theory, the training focused on the core mindset of EBG and its direct application to business practice, through five key principles:
+ Every quality decision begins with the right question.
+ Listen thoroughly to the three critical customer groups, to avoid one-sided perspectives.
+ Observe and analyze actual behavior, not just what customers say.
+ Apply AI as a strategic tool: supporting analysis, forecasting, and solution recommendations.
+ Act early and flexibly, adjusting before risks become problems.
EBG is not just a method, but a customer-oriented management mindset – where data, technology, and people converge to enable faster, more accurate, and more sustainable decisions.
We sincerely thank Mr. Choi Hyeong Wook for his valuable insights and strategic perspectives. With EBG, we believe we are gradually building the capability to deeply understand customers, thereby creating long-term value for the organization and for the journey ahead.