CHIEF MARKET OFFICER (Chief of Sales)

CHIEF MARKET OFFICER (Chief of Sales)

A. Company Description
With 45+ years of experience, Thanh Cong Textile Garment is one of Vietnam’s top vertically integrated Established in 1976, Thanh Cong Textile Garment – Investment – Trading J.S.C is a leading enterprise in Vietnam’s textile and garment industry, known for its fully integrated Vertical Production System service. For 49 years, we have been delivering high-quality products and services to both domestic and international customers. Our core values are Integrity, Learning, Serving, and Profitability. Our goals include sustainable profit for all stakeholders, enhancing our company’s position, and earning the trust of investors, customers, employees, partners, and the community.

Location: Ho Chi Minh City, Vietnam
Company: Thanh Cong Textile & Garment Investment Trading JSC
Reports to: CEO

B. Key Responsibilities

I. Drive Global Revenue & Commercial Strategy

1. Develop and execute global sales strategy for Fabric and Garment
2. Identify priority markets and strategic brand targets.
3. Drive sustainable revenue growth and margin improvementity.
4. Align Sales strategy with production capacity and competitive positioning

II. Acquire New Global Buyers & Brands (Critical KPI)

• This is a core expectation of the role.
• The CMO must:
  1. Personally bring new international buyers and global brands.
  2. Demonstrate direct contact experience with end buyers (brand HQ, sourcing directors, category heads).
  3. Open and convert new strategic accounts independently.
  4. Build long-term, high-value partnerships with global brands.
  5. Reduce reliance on intermediaries and trading channels.
• Candidates must demonstrate proven success in acquiring new brands and generating incremental revenue.

III. Executive-Level Communication & Negotiation

• The CMO will represent TCG in high-level commercial engagements.
• Responsibilities include:
  1. Leading negotiations with global brands.
  2. Presenting TCG’s value proposition beyond price (vertical integration, ESG, speed-to-market, risk control).
  3. Influencing decision-makers at brand headquarters.
  4. Managing complex commercial structures and pricing strategies.
• Strong persuasive communication skills and fluent English are mandatory.

IV. Lead & Transform the Sales Organization

• The CMO will lead all Sales teams across Fabric and Garment divisions.
• Key expectations:
  1. Set clear revenue and margin targets.
  2. Build disciplined pipeline management.
  3. Transform Sales from reactive order management to proactive business development.
  4. Strengthen cross-functional collaboration between Sales, Production, Supply Chain, and R&D.
  5. Develop second-line commercial leaders.
• The CEO expects measurable improvement in commercial performance and sales discipline.

C. Qualification Requirements

• * Mandatory
  1. Minimum 15 years of commercial experience in textile/garment industry.
  2. Proven ability to acquire new international buyers and brands.
  3. Direct working experience with end buyers (not only agents or intermediaries).
  4. Strong executive presence and negotiation capability.
  5. Demonstrated leadership of multi-market sales teams.
  6. Fluent English (written and spoken).
• * Preferred
  1. Experience in vertically integrated textile manufacturing.
  2. Strong network in US and/or EU markets.
  3. Experience managing large-scale export operations.